To attract and engage first-time customers, we developed a long-term campaign concept and art direction for ASUS that positioned the brand as a knowledge hub for the creative community. The "Creator Workshop Series" was designed to inspire creativity, skill development, and exploration of new ideas while showcasing ASUS products as essential tools for creators. Using vibrant splashes of paint and dynamic visuals, the campaign embodied the spirit of creation and individuality, uniting diverse passions under the ASUS community. The series featured three curated narratives for workshops, each highlighting ASUS laptops and computers in innovative and practical use cases. The campaign’s bold, non-conformist design language reinforced the message that creativity thrives by challenging and breaking conventional boundaries.
