We developed a dynamic brand playbook for Homage, establishing clear guidelines to ensure consistent identity usage across platforms. By collaborating with Product and Engineering teams, we streamlined workflows, reducing go-to-market timelines for digital updates by 30%.
Strategic A/B testing with the performance marketing team amplified reach by 60% and cut CPL by 28% within the first year, while designing high-performing CRM campaigns led to industry-leading open rates of 42% and CTRs of 2.5%. The result is a cohesive, data-driven strategy driving impactful engagement and growth.
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Client Testimonial
Beatrice Lee
Global Head of Marketing,
Homage
The Calydo brought a fresh perspective and unmatched expertise to our team, elevating our brand presence and streamlining our digital workflows. Their collaborative approach ensured seamless alignment across teams, resulting in impactful and cohesive campaigns that truly resonated with our audience.
